A worldwide event that takes place once every four years, the World Cup was a spectacle not to be missed- especially on social media.
Online social media platforms provided an even bigger stage for these battles to take place, as fans raged and celebrated through Facebook posts, Tweets, and Instagram pictures. Corporations capitalized on the game with sponsorships and themed advertisements.
However, Nike and Adidas were the main players in a match that they continue to wage even after the World Cup has ended. Although Adidas is the official FIFA sponsor, and will be until 2030, Nike takes the lead in its social media game.
See how the game stacked up in an infographic our team at Wavespot pulled together.