Both Facebook and Twitter are powerful social media platforms that businesses should take advantage of to engage users in building brand visibility and a loyal customer base. Oftentimes, the marketing goals of these brands are similar; yet, to accomplish these goals there are two very distinct tactics depending on if it is through Facebook or…
Most companies today realize the importance of having an active presence on Facebook as it offers many exceptional, low cost marketing opportunities for businesses of all sizes. However, the question that Facebook hesitant businesses, as well as Facebook active companies for that matter, may be asking is how often do Facebook likes translate into actual…
First of all, what is marketing? How would you define it? Marketing is not only about getting your business or product name out into the world, but it is also about assigning a certain value to your product and creating a demand for it within your customer’s eyes. In my opinion, the most important aspect…
In today’s day and age, everything revolves around facebook. It is about increasing your friend count; it is about how many likes and comments you get on your profile picture. And most importantly, it is about checking into every cool place you go in order for your some seven hundred friends to know where you…
Building the image of a brand, and informing your target audience about the products and services you have to offer, is a daunting task in itself. It becomes all the more challenging in the absence of thousands and millions of dollars to spend on advertising campaigns, and giveaways for innovative contests. Is money everything? Isn’t…
Cafes are not just about catching up with friends, it’s also about getting out of that office or out of the house; getting a break from routine life to give the mind a quick refresher. For the solitary customer who visits a café to get some uninterrupted time to finish work, free Wi-Fi at the…
What would a customer usually do while waiting for her beauty treatment at a salon? Strike up an idle conversation with one of the employees, or with another customer. She could also pick up one of the old magazines and get updated on stars’ romantic interests. Or maybe fish out her Kindle from her purse…
Local merchants can now easily benefit from social media marketing by getting “liked” for offering free Wi-Fi. More and more of these establishments have discovered the marketing power of social media tools, especially Facebook Fan Pages. With the Wavespot service local merchants — cafes, restaurants, salons, B&Bs, fitness shops, auto repair, etc. — can offer free Wi-Fi to…
I was recently browsing the latest Facebook articles on TechCrunch when I came across one that adequately and efficiently displayed the tremendous impact Facebook has on the online marketing world. Erick Schonfeld’s blog post pointed out that one third of U.S. online marketing is via Facebook advertisements (http://techcrunch.com/2011/05/04/facebook-one-third-online-ads/). This just goes to show the amazing…
Online marketing through social networks has become a necessity for businesses to thrive. Among the many aspects of online social marketing, cross-channel messaging has been one that individuals have perfected, but businesses have not yet mastered (“Why Cross-Channel Messaging is Crucial to Reaching New Customers” http://mashable.com/2011/04/05/cross-channel-messaging/). George Schlossnagle, president and chief executive officer of Message Systems,…