A little while ago I wrote about The Value of a Facebook Fan: An Empirical Review. The results shocked me (as I’m sure they shocked you) but recently I found an article on the Wall Street Journal that addressed the other side of the story—how much does a Facebook Fan Cost? Quickly I would like to…
I read a very interesting piece form eMarketer recently and I want to take a moment and share it with everyone. The piece, aptly titled Facebook Drives US Social Network Ad Spending Past $3 Billion in 2011, has some interesting nuggets of knowledge worth discussing. eMarketer recently projected that social media marketing will reach $3.08 Billion…
Many businesses and organizations have taken advantage of Facebook’s popularity, and the efficiency of social media, to promote awareness for their businesses –and for good reason. This year, Facebook has overtaken Google as the site most visited by US Internet users, and is again the top-searched term on the web, according a just-published study by…
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage,…
TiEcon, Santa Clara, CA – May 18, 2012 – The non-profit community can easily benefit from social media marketing with the Wavespot Router and subscription service, which is now available to them on a complimentary basis. This unique service will allow non-profit organizations to communicate with their patrons, deliver customized messages and build strong relationships. Wavespot…
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