Social media has become the cornerstone of the new inbound marketing trend. It is used to create engaging content, share promotional material, and reach out to the millions of users who spend an average of 1.72 hours on social media every single day. Now, 80% of people prefer to use social media to connect with…
DetailsSocial media, if used correctly, can be a powerful tool for businesses to reach out to their customers and fans. Many companies sell a product or a service that people enjoy, but few give people a reason to care about the company itself. Frito-Lay however, manages to do just that with their “Do Us A…
DetailsSocial media has completely taken over the marketing world in the past decade. It has created a lot of hype, a lot of excitement and a lot of pressure for businesses to get involved in order to stay relevant — but all the hype is well-deserved. Social media presents you with many opportunities to propel…
DetailsThe face of marketing has changed completely for restaurants and cafes in the past decade. In 2009, only 20% of small business owners had a social media presence and it was limited to Facebook and LinkedIn. By 2013, a mere four years later, over 90% of small business owners had jumped onto the social media…
DetailsSocial media is opening the lines of communication between businesses and customers. Optimizing your social media strategies is key in targeting your audience. In fact, 92% of marketers cite social media as important to their business, Social Media Examiner Report 2014. This group of marketers is most interested in the best social tactiques, so lets…
DetailsThe customer dining experience is now closely intertwined with the digital world. Social and mobile technologies have transformed how diners interact with restaurants and food. Free WiFi in restaurants is an expectation for 65% of customers. More and more foodies are referencing social media reviews and mobile menus before making a dining decision. Innovative technologies are…
DetailsEmail marketing is the original medium of digital marketing. Since its inception, the power of email marketing has grown expansively. And, despite today’s new innovative tech marketing tools, email remains one-of-the-most influential. According to Salesforce’s 2015 State of Marketing Report, an outstanding 76% of marketers consider email marketing essential to their business. Email marketing is…
DetailsMobility is bridging the gap between in-store and online shopping. In fact, 78% of in-store shoppers desire online access via mobile, to read customer product reviews and ratings. The digital and mobile age is transforming the way shoppers interact with retailers. Optimize your retail mobile marketing game by targeting these 3 areas: Offer Free WiFi Free…
DetailsHow Customers Think Social media ‘shares’ and ‘likes’ are the new word-of-mouth. When looking for a bite to eat, there is no better restaurant recommendation then one that comes from a friend. Today, more and more customers are turning to their social media circles for advice on which local eateries will best satiate appetites. Yelp,…
DetailsRetailers, restaurants and hospitality providers are immersed in the seasonal rush that is the holidays. Today, more and more shoppers, foodies and travelers are referencing their mobile device for purchase advice and information prior to making decisions, in fact 40% refer to mobile sites. As a result, optimizing your business with WiFi and developing mobile…
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