Cross Channeling the Missing Piece of the Online Marketing Puzzle?
Online marketing through social networks has become a necessity for businesses to thrive. Among the many aspects of online social marketing, cross-channel messaging has been one that individuals have perfected, but businesses have not yet mastered (“Why Cross-Channel Messaging is Crucial to Reaching New Customers” http://mashable.com/2011/04/05/cross-channel-messaging/). George Schlossnagle, president and chief executive officer of Message Systems,…
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