Cross Channeling the Missing Piece of the Online Marketing Puzzle?

Online marketing through social networks has become a necessity for businesses to thrive. Among the many aspects of online social marketing, cross-channel messaging has been one that individuals have perfected, but businesses have not yet mastered (“Why Cross-Channel Messaging is Crucial to Reaching New Customers” http://mashable.com/2011/04/05/cross-channel-messaging/). George Schlossnagle, president and chief executive officer of Message Systems,…

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The Cost of a Facebook Fan

A little while ago I wrote about The Value of a Facebook Fan: An Empirical Review. The results shocked me (as I’m sure they shocked you) but recently I found an article on the Wall Street Journal that addressed the other side of the story—how much does a Facebook Fan Cost? Quickly I would like to…

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The Future of Advertising

I read a very interesting piece form eMarketer recently and I want to take a moment and share it with everyone. The piece, aptly titled Facebook Drives US Social Network Ad Spending Past $3 Billion in 2011, has some interesting nuggets of knowledge worth discussing. eMarketer recently projected that social media marketing will reach $3.08 Billion…

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