It’s a truth universally acknowledged that any merchant in need of big revenues must be in need of email marketing. And not just corporations with marketing budgets, but also mom and pops in your neighborhood. Why so much hype? To put it simply, email marketing has a 3800% return on investment. This means that for…
In our chat with Peter Krasilovsky, the leading expert on new media and local digital services, we discuss the impact of key technology trends such as big data, mobile and location advertising on small businesses. While assessing the new technologies, we also go back to the basics – Peter talks about the fundamental strategies…
Guest Article by Kounta Wavespot is one of those ideas that make you wonder why no one thought of it sooner. Think about it. For many types of retail businesses—but especially hospitality establishments like coffee houses, cafes, and quickserves—offering free Wi-Fi to customers is more than a nice thing to offer; de…
Mobile IT IS. You already know that. Time spent on mobile is now at an incredible 51% of total digital usage, well ahead of time spent on desktops, which is at 42% of net digital usage. It is no surprise that businesses are trying to take advantage of this shift to mobile by…
The small business world is one of fierce competition, innovative distinguishers, and big dreams. There are so many creative activities that a small business owner can participate in order to expand and grow, but needless to say, sometimes it can become overwhelming. When there are so many options, it can be hard to…
As soon as I am seated at any restaurant, I check my phone. It’s a bad habit I know, and one that I’m not particularly proud of. But whether it’s a quick email update, a cursory glance at my Instagram, or a hurried reply to a message, I always use my phone before…
Location-based marketing is growing by leaps and bounds annually and changing the face of consumer advertising. With the world becoming increasingly mobile-dependent, more and more consumers are looking to their phones for relevant deals and offers while shopping. As of 2015, 92.6 million adults were users of mobile coupons and according to Mobile…
The New Kind Of Marketing: Mobile Meets Location Mobile devices now have the ability to track people’s locations more accurately than ever before, and consumers and businesses alike are taking advantage of this technological breakthrough. According to the Pew Research Center, as of 2015, over 64% of adults own smartphones and approximately 74%…
Proliferation of mobile and WiFi connectivity has transformed how businesses connect and engage with consumers. Traditional marketing isn’t enough to attract the always connected, always mobile consumer. Location based mobile marketing is helping businesses innovate and connect with consumers in ways that truly drive value for consumers and businesses alike. The new marketing era is here, and…
Is social media not quite making the cut for your business? Don’t give up yet! Before you abandon all of the potential customers that exist on social media, try some of these tools—innovative or classic—to give you that little push towards success. The first hurdle to getting your social media up and running is…