Holiday Marketing Strategies [Infographic]

Retailers, restaurants and hospitality providers are immersed in the seasonal rush that is the holidays. Today, more and more shoppers, foodies and travelers are referencing their mobile device for purchase advice and information prior to making decisions, in fact 40% refer to mobile sites. As a result, optimizing your business with WiFi and developing mobile…

Transform Holiday Shoppers into Loyal Patrons

The holiday season presents the perfect opportunity for businesses to boost customer loyalty. According the National Retail Federation, an estimated 617 Billion dollars in US holiday sales is expected this year (NRF). This sales forecast proves optimistic for engaging new customers to transform into loyal patrons. Emotional Loyalty How does your business measure customer loyalty?…

Optimize your Restaurant Loyalty Marketing Program

If food is love than loyalty is marriage. Attracting, rewarding and retaining customers, is a constant struggle for restaurants. Thankfully, loyalty marketing solutions play strategic counsel in the maintenance of these relationships. Traditional Loyalty Programs The loyalty game is steadily evolving. Standard plastic loyalty cards are ceasing to engage consumers. Many belong to an average…

Free WiFi Influences Customer Satisfaction

Commencement of the wired to wireless transition has begun. Free WiFi is a service that has become an expectation for customers in places like: cafes, restaurants, hotels and airports. Businesses may view free WiFi as an extra expense yet it has been proven to increase customer satisfaction, encourages new and repeat customers as well as…

How Social WiFi builds brands?

“Content is fire and social media is gasoline,” according to marketer Jay Baer. Engaging customers via social platforms translates into increased brand loyalty and ROI. The social media game has reinvented the stream of communication between businesses and customers. According to BIA/ Kelsey’s recent press release, 75% of SMB’s are now promoting their company via…

Adidas vs. Nike: Who Won the World Cup?

A worldwide event that takes place once every four years, the World Cup was a spectacle not to be missed- especially on social media. Online social media platforms provided an even bigger stage for these battles to take place, as fans raged and celebrated through Facebook posts, Tweets, and Instagram pictures.  Corporations capitalized on the…

A “New” Source of News

We’ve all watched watched technology evolve from old-school dial-up to fast WiFi. With fast WiFi, social networks have become increasingly more popular. Originally, social networks connected old friends and allowed for a new means of communication. Now, social networks do so much more. This article references statistics that reflect the increasing utility of social media. Of…

“Social Media as a Lifestyle”

Consistency, as described by this recent article, is most important in five areas: frequency, branding, message, engagement, and across platforms. Like any tough fitness regime, consistent frequency is the hardest to establish. We set goals to work out three times a week over the summer, but our busy schedules often take over and two weeks…

2014 is year of the Social SMB

As per a recent blog post based on a survey done by LinkedIn, Small businesses make the US economy tick. They create six out of every ten new jobs, and pumped about $3 trillion into the economy last year. If you’re a small business owner, you should stand tall and proud knowing this. WE COMPLETELY AGREE…