Commencement of the wired to wireless transition has begun. Free WiFi is a service that has become an expectation for customers in places like: cafes, restaurants, hotels and airports. Businesses may view free WiFi as an extra expense yet it has been proven to increase customer satisfaction, encourages new and repeat customers as well as increases sales.
Customer Satisfaction
The people have spoken and they desire free WiFi connections! In fact, 79% of businesses offering the service have reported that free WiFi keeps their customers content and at ease while they wait, according to Small Business Opportunities. Free WiFi is viewed as a basic necessity rather than a value-added service. Enjoying a coffee is no longer just for the caffeine rush but it’s a chance to catch up on work or connect with a friend online. Constant travelers are on-the-go, free WiFi is fundamental for getting in touch with family or sending one’s boss a presentation from the hotel or before boarding a flight. The digitally infused wireless age has embarked and with only 43% of businesses offering free WiFi (MultiChannel News), separate your business from the pack and take an effective step towards increasing customer satisfaction.
New Customers
Your cafe may offer the best coffee in town, but if you fail to provide free WiFi while your neighboring competitor does, than you are losing out on potential business opportunities. Customers follow the signal; 55% of businesses report new customer acquisition due to free WiFi and another 65% report repeat visitors (Small Business Opportunities). Promoting your businesses free WiFi is crucial in attracting new customers; 64% of businesses that actively advocate free WiFi expect to experience an increase in revenue. As customer satisfaction increases from free WiFi, customers will act as brand ambassadors, promoting your business via social media channels as well as word-of-mouth. Free WiFi gives your business a competitive edge, businesses that can position themselves as community centers and hotspots for meetups can build customer connections and engagements. Use WiFi as a tool to establish new customers and earn their brand loyalty.
Increase Sales
Free WiFi is an incentive to customers to stay on your business premises longer which then results in the increased likelihood that they will purchase more. According to Small Business Opportunities, 55% of businesses offering WiFi believe that it has resulted in increased sales per customer. The increased customer satisfaction rating and newly acquired and retained customers represent the increase in your businesses revenue. With Wavespot social WiFi, reward your customers via the loyalty platform and use social media as a tool for customers to engage with you business. By increasing awareness of your brand socially, customers will have a greater loyalty to your business.
Boost your Brand
Use your WiFi connection as a system to acquire insights about your customers, the benefit of this data for your brand is infinite. When customers access your free WiFi, your businesses branded splash page will prompt them to sign in with their social media account. This action provides your business with emails, demographic information and increases your likelihood to gain fans and followers on your businesses social page. With Wavespot social WiFi, send targeted email campaigns, announce upcoming events, and send real time digital smart offers to your customers in-store. Allow customers to share social coupons with their entire social network, and bring you more customers. These targeted efforts drive more traffic and sales to your business. Wireless is becoming the accepted standard, as individuals transition away from the wired world, embrace the wireless movement and use social WiFi solutions as a tool to grow your business.
