If you haven’t been keeping updated on recent industry developments, we want to be the first to tell you that prominent web hosting provider GoDaddy has acquired the email marketing service Mad Mimi. This harmonious integration is significant for several reasons. First of all, both companies just acquired new channels of growth. Mad Mimi has been given access to a whole new world of web hosting users, just as GoDaddy has provided its own clients with Mad Mimi’s “simple beautiful” click and drag email template service. These small business domain users now have a specialized and refined email marketing platform through which they can reach out to their own customers. They’re the perfect channel partners, each providing to the other what the other needs to grow. The second, and broader significance is what the partnership means for WaveSpot and the industry that we’re a part of. Most importantly, this example represents a wide-scale adoption of a streamlined marketing tool by the world’s largest technology provider, whose efforts are aimed at nurturing small rather than large businesses. Sophisticated marketing tools are no longer on the side of big business. Times are changing, and the marketing-automation-for-small-businesses market is ripening. While email marketing services hold great benefits for businesses small and large, they have yet to penetrate the market! According to a statistic presented by GoDaddy, “less than one-third of small businesses are using email marketing applications to communicate with and engage customers and prospects.” Let’s take this analysis further. According to Convince&Convert, consumers spend 138% more than people who don’t receive email offers. Furthermore, 72% of consumers sign up for emails because they want to get discounts. The takeaway point is that statistically speaking EMAIL MARKETING WORKS, and it works very well. Customers are actively looking for offers and discounts, and businesses big and small need to tap into that eagerness. So why aren’t more small businesses jumping at the opportunity to actively engage consumers via email? The caveat to managing effective email marketing campaigns is that they rely upon a rich database of emails. This is where WaveSpot comes in. We help businesses collect emails from essentially every customer that logs into the WiFi. Businesses therefore have the advantage of having access to customers who they know are already predisposed to take advantage of their products. GoDaddy and Mad Mimi’s emphasis on small businesses is directly in line with ours; we are thrilled to see this integration. WaveSpot is especially invested in providing marketing automation solutions to our clients. W are the leaders of social WiFi and provide a similar yet more expansive platform for marketing automation and customer outreach. WaveSpot has great potential to form a seamless partnership with GoDaddy — and on top of Mad Mimi’s email marketing platform would provide useful data on foot traffic as well as help grow small business fan bases.