Wavespot Wi-Fi Enabled Social CRM Helps Local Merchants Turn Customers into Facebook Fans

Local merchants can now easily benefit from social media marketing by getting “liked” for offering free Wi-Fi. More and more of these establishments have discovered the marketing power of social media tools, especially Facebook Fan Pages. With the Wavespot service local merchants — cafes, restaurants, salons, B&Bs, fitness shops, auto repair, etc. — can offer free Wi-Fi to…

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The Race to Online Marketing

I was recently browsing the latest Facebook articles on TechCrunch when I came across one that adequately and efficiently displayed the tremendous impact Facebook has on the online marketing world. Erick Schonfeld’s blog post pointed out that one third of U.S. online marketing is via Facebook advertisements (http://techcrunch.com/2011/05/04/facebook-one-third-online-ads/). This just goes to show the amazing…

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Cross Channeling the Missing Piece of the Online Marketing Puzzle?

Online marketing through social networks has become a necessity for businesses to thrive. Among the many aspects of online social marketing, cross-channel messaging has been one that individuals have perfected, but businesses have not yet mastered (“Why Cross-Channel Messaging is Crucial to Reaching New Customers” http://mashable.com/2011/04/05/cross-channel-messaging/). George Schlossnagle, president and chief executive officer of Message Systems,…

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The Cost of a Facebook Fan

A little while ago I wrote about The Value of a Facebook Fan: An Empirical Review. The results shocked me (as I’m sure they shocked you) but recently I found an article on the Wall Street Journal that addressed the other side of the story—how much does a Facebook Fan Cost? Quickly I would like to…

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The Future of Advertising

I read a very interesting piece form eMarketer recently and I want to take a moment and share it with everyone. The piece, aptly titled Facebook Drives US Social Network Ad Spending Past $3 Billion in 2011, has some interesting nuggets of knowledge worth discussing. eMarketer recently projected that social media marketing will reach $3.08 Billion…

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This is a standard class post

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage,…

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