Is social media not quite making the cut for your business? Don’t give up yet! Before you abandon all of the potential customers that exist on social media, try some of these tools—innovative or classic—to give you that little push towards success.
The first hurdle to getting your social media up and running is attracting followers—whether it’s likes on Facebook, followers on Twitter, or connections on LinkedIn. No matter how much engaging content you post and how many rewards you give away, it will only help your business if people actually see what you are posting. For that, you need to increase your fan base. Here are some ways to do just that.
Paid Ads
If you’re not able to get the following you want the old fashioned way, paying to have your posts promoted might be a good way to gather up some support. Facebook Ads are a popular service used by many companies to guarantee that users see their content and get more likes. Twitter also allows companies to pay to have their tweets displayed at the top of people’s feeds, which can lead to more followers.
Display
Make sure your social media accounts are displayed everywhere. Include links at the bottom of your emails, on every page of your website, and on decals at the entrance of your restaurant or store. Encourage the customers you have already secured to expand your social media for you. Rewarding your customers to “check-in” or follow you on social media, is an extremely effective way to get the word out.
The automated Wavespot solution for example, takes care of this process for business owners, transforming regular customers to social media followers.
Influencer Marketing
Look into reaching out to popular people or companies that are relevant in your industry. A mention from them can go a long way in increasing brand exposure and traffic to your social media accounts. Learn more about this rapidly growing marketing trend here!
Promotions
Give people a reason to remain engaged with your social media! Offer exclusive, member-only rewards through social media to give people a reason to like your page or follow you on Twitter.
Stay tuned to our blog and explore more creative ideas for your business!
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