Smartphones have many uses, one of the most important ones being to save money while shopping. It turns out that many shoppers do check their phones to compare prices and research products. Google actually chronicled the use of mobile phones in stores in one of their studies. Apparently, 84% of smartphone owners use their phones while shopping. Of those shoppers, 53% make price comparisons, and 39% find promotional offers. People are making good use of the resources right at their fingertips to ensure that they are making smart choices. In fact, 1 in 3 use their phones to find information about the product instead of asking an employee. The smartphone truly is taking over, as it is becoming more convenient to search for something online, rather than asking the employee 40 feet from you. That’s a whole lot of phone use for an activity that used to solely consist of browsing and occasional interaction with store employees.
What this suggests for businesses today is the need to step up mobile marketing, because how they engage with their customers through their websites can make or break a sale. The lesson: Be clear, concise, and make it easy for consumers to find information about your products and promotions. This is why Wavespot’s brilliant new technology can help your business improve its image. As Google’s study about the new mobile experience shows, it’s tremendously vital for a store to engage with its customers through their phones, as well as in-person. By utilizing the Wavespot router, businesses provide customers with free WiFi and consequently, an enjoyable shopping experience. In exchange for using WiFi, customers input either their social media account information (FB/Twitter) or email addresses. Companies equipped with the router can easily and successfully gather contact information.. These companies can also choose to offer coupons, which improves shoppers’ impressions of their brand and increases the chances of a sale. Wavespot’s technology allows businesses to profit from the growing reliance on smartphones.
