A recent survey by Kelton Research (commissioned by T-Mobile) found out [statistically] how attached people really are to their phones (smartphones to be specific). This research led to some very interesting conclusions:
- 63% of surveyed Smartphone users would climb through the trash to find their lost cell phone
- 55% of surveyed women would rather leave home without makeup than their cell phones
- 29% of surveyed Smartphone users would rather leave the house without cash
- 25% of those surveyed would leave home without a credit card
- 25% of surveyed Smartphone users would physically get into a fight with a thief in order to get their phone back
- 11% of surveyed Smartphone users would rather leave the house without pants than their phones
- Almost half of Americans say that they would miss their phones within an hour of being without it. However, men think they can last two hours longer with than women can of being without their phones (the sad thing is, being a woman, I agree with this)
However, this nomophobia is not only present in the United States!
SecurEnvoy is a mobile security service that is based in the United Kingdom. After they surveyed 1,000 people, they also found some very interesting results:
- 66% of surveyed users suffer from nomophobia (the fear of being without your cell phone)
- Nomophobia has increased by 13% in just the last 4 years
- 70% of women worry about losing their phones vs. 61% of men
- It was found that on average, a person checks his or her phone about 34 times per day (so yes, you would know if you lost your phone very soon, and it would not take very long for a panic to settle in)
Users under the age of 25 are the most prominent users of phones and social media sites, so let’s focus specifically on the younger demographics. AWeber, an email marketing company surveyed American high school and college students and found some astounding results:
- 93% of teenagers use cell phones (this is equivalent to the amount of teens that use email)
- 90% of teens are on Facebook
- 74% of teens use YouTube
- 47% of teens use Skype
(These numbers are relative to how teenagers keep in touch with each other)
If their favorite source of communication was taken away from them (i.e. their cell phones or facebook was taken away), 18% of teens said that they would stop communicating altogether rather than choosing a different form of communication.
Well, good thing there is an app for everything because the entire world is glued to their phones in this 21st century!
Sources:
AWeber: http://www.aweber.com/blog/email-marketing/teens-communicate-infographic.htm
