Location-based marketing is growing by leaps and bounds annually and changing the face of consumer advertising. With the world becoming increasingly mobile-dependent, more and more consumers are looking to their phones for relevant deals and offers while shopping. As of 2015, 92.6 million adults were users of mobile coupons and according to Mobile Commerce Daily, almost all mobile users will search for a mobile coupon in 2015. Currently, the five most popular ways to search for mobile coupons are through popular coupon websites, social media, search engines, retailer websites and brand websites. In all of these cases however, the customer needs to actively search for a mobile coupon. This is where location marketing kicks in.
Boosting mobile coupons with location context
Consumers love mobile coupons and almost 100 million mobile users are willing to spend time actively searching for them. Imagine if you could deliver your company’s mobile coupons right to the phones of consumers as they pass by your store. As of 2015, 40% of U.S. smartphone users will redeem a mobile coupon and that number only goes up based on timing and relevance. By delivering real-time, tailored mobile coupons to customers as they shop, stores can attract large audiences, and increase customer engagement and propensity to spend. Location marketing allows delivery of mobile coupons to be seamless, timely and better tailored to consumer needs.
Implementing mobile coupons
Technological progress has additionally boosted the growth of mobile coupons. Now, there are dozens of different ways companies can easily implement mobile coupons. Simple-use technologies like QR codes and mobile barcodes allow stores to scan mobile coupons the same way a print coupon would be scanned. With WiFi based location marketing, personalized coupons can be integrated with WiFi logins. Any time a customer connects to free WiFi, they can receive a coupon based on their profiling, preferences or current business needs. Because of the convenience of new technologies, Juniper Research predicts that mobile coupon usage will surpass 1 billion users by the end of the year 2019.
The simplicity and efficacy of mobile coupons, makes them applicable across multiple segments including retail, small businesses and public venues. Changing consumer demands mean businesses need to adapt fast and quick. In today’s era of the mobile-hooked consumer, mobile coupons are enabling the much needed overhaul to traditional advertising strategies for businesses.
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