“Content is fire and social media is gasoline,” according to marketer Jay Baer. Engaging customers via social platforms translates into increased brand loyalty and ROI.
The social media game has reinvented the stream of communication between businesses and customers. According to BIA/ Kelsey’s recent press release, 75% of SMB’s are now promoting their company via social media – it’s their primary marketing avenue. In today’s digital age, visual content is king and the social marketing world is the ideal platform for your brands image. Social WiFi is the future marketing tool for building your brand, understanding your customers, and increasing ROI Here is how:
Social Listening
Social media is a platform for steady flow of communication. Listening and responding to your audience is essential to increasing engagement and brand loyalty. Passionate customers engage with businesses through reviews, both positive and negative, by commenting or liking posts and by simply reaching out. Don’t leave your customers hanging, let your customers know you value their opinion through timely social responses. Social listening provides insights into your industry’s market; it answers question like: What do my customers want? How is my customer service and customer satisfaction rating? How do my competitors stack up in comparison to my business? All these questions are answered by social listening and the opportunity to interact directly with your customers provides unique market insights for your business.
Visual Content
There is no better story than one that can be told visually! Consumers desire visual stimulation. Colored content is more impactful than black and white. Meaning pictures, video and infographics are significantly more succinct in communicating your brand’s story. In fact, 40% of visual content is more likely to be shared than text content on social media, according to Mindshift Interactive. In addition, visual content is recalled by 80% of viewers. Instill resonance in your brand by uniquely engaging your target audience with eye grabbing visuals which will increase your shares and audience reach. With 80% of consumers preferring to connect with brands on Facebook, and 71% of people accessing social media via mobile devices a businesses success heavily relies on its social presence. Social WiFi incorporates both mobile devices and social media; given the above stats, engaging in social WiFi will increase your brand’s visibility and overall ROI. So get those creative juices flowing and break through the social media clutter to reach out and engage your customers with aesthetically pleasing visuals.
Social Promotions
Brand loyalty revolves around rewarding your customers. Discounts, promotions and coupons inspire customers to return as well as share the wealth with their friends. According to Jay Baer, 70% of consumers prefer business promotions to be delivered via email. Now, you may be wondering where does the “social” aspect come into play? Let me fill you in, customers login to a businesses social WiFi network via their social media ID which then provides the business with the emails and demographic information of their customers.This customer data enables targeted promotional efforts. For instance, send customers deals on their birthday, or reach out to a target group like females age 45 – 60. Give customers the option to share this deal with their friends on their social media network. Social WiFi also enables coupons and promos to be sent directly to a mobile device when the customer enters the location. For instance, say a customer has been into your business fives times in the last month, reward them with a personalized coupon delivered directly to their device.
We make social easy!
A social relationship manager provides social listening capabilities, loyalty platform as well as marketing automation for local businesses. With Wavespot, sift through the social media clutter and gain a deeper understanding of your customers. All of your social media accounts are synced onto one easy-to-use platform allowing you to listen and connect socially with your customers. Also use this function to evaluate the success of your visual themed social media posts including likes and comments. The smart offers feature is a C2C reward machine. With social WiFi, you can provide real time digital coupons to your instore customers and all their friends on social networks. If your business is looking to build your brand, social WiFi is an effective and seamless tool for automating your marketing campaigns and increasing your social exposure.
