Is social media not quite making the cut for your business? Don’t give up yet! Before you abandon all of the potential customers that exist on social media, try some of these tools—innovative or classic—to give you that little push towards success. The first hurdle to getting your social media up and running is…
Social media has become the cornerstone of the new inbound marketing trend. It is used to create engaging content, share promotional material, and reach out to the millions of users who spend an average of 1.72 hours on social media every single day. Now, 80% of people prefer to use social media to connect with…
Social media is opening the lines of communication between businesses and customers. Optimizing your social media strategies is key in targeting your audience. In fact, 92% of marketers cite social media as important to their business, Social Media Examiner Report 2014. This group of marketers is most interested in the best social tactiques, so lets…
Mobility is bridging the gap between in-store and online shopping. In fact, 78% of in-store shoppers desire online access via mobile, to read customer product reviews and ratings. The digital and mobile age is transforming the way shoppers interact with retailers. Optimize your retail mobile marketing game by targeting these 3 areas: Offer Free WiFi Free…
How Customers Think Social media ‘shares’ and ‘likes’ are the new word-of-mouth. When looking for a bite to eat, there is no better restaurant recommendation then one that comes from a friend. Today, more and more customers are turning to their social media circles for advice on which local eateries will best satiate appetites. Yelp,…
The holiday season presents the perfect opportunity for businesses to boost customer loyalty. According the National Retail Federation, an estimated 617 Billion dollars in US holiday sales is expected this year (NRF). This sales forecast proves optimistic for engaging new customers to transform into loyal patrons. Emotional Loyalty How does your business measure customer loyalty?…
“Content is fire and social media is gasoline,” according to marketer Jay Baer. Engaging customers via social platforms translates into increased brand loyalty and ROI. The social media game has reinvented the stream of communication between businesses and customers. According to BIA/ Kelsey’s recent press release, 75% of SMB’s are now promoting their company via…