Email marketing is the original medium of digital marketing. Since its inception, the power of email marketing has grown expansively. And, despite today’s new innovative tech marketing tools, email remains one-of-the-most influential. According to Salesforce’s 2015 State of Marketing Report, an outstanding 76% of marketers consider email marketing essential to their business. Email marketing is…
Commencement of the wired to wireless transition has begun. Free WiFi is a service that has become an expectation for customers in places like: cafes, restaurants, hotels and airports. Businesses may view free WiFi as an extra expense yet it has been proven to increase customer satisfaction, encourages new and repeat customers as well as…
“Content is fire and social media is gasoline,” according to marketer Jay Baer. Engaging customers via social platforms translates into increased brand loyalty and ROI. The social media game has reinvented the stream of communication between businesses and customers. According to BIA/ Kelsey’s recent press release, 75% of SMB’s are now promoting their company via…