Social media is opening the lines of communication between businesses and customers. Optimizing your social media strategies is key in targeting your audience.
In fact, 92% of marketers cite social media as important to their business, Social Media Examiner Report 2014. This group of marketers is most interested in the best social tactiques, so lets examine 3 social media strategies:
Your business attracts a unique audience. Social media is the perfect opportunity to analyze and understand your customers. Insights about your customer demographics, behaviors, likes, and interests allow you to enhance your customer interactions.
In order to deliver superb customer service and build strong customer relationships you need to know who exactly your target audience is. Only then can your business target your marketing messages, your sales pitches and realize your ROI potential.
Understand your customers sentiments. Leverage social media to keep an ear out for customer mentions, comments and reviews about your business. Tap into the conversations that are valuable to your customers. Create target your social engagements, offers, and messages.
With social listening tools you can identify your brand influencers and enthusiasts. They are you social word-of-mouth marketing managers sharing your brand and business’s message with their friends and followers. Social listening provides critical insight into social perception of your business.
Quality over Quantity
Content marketing is labor intensive. And, many marketers feel the pressure to produce content constantly. But quality, not quantity of content will keep your audience engaged.
Social media is the ideal platform to push your quality content and keep your followers craving more unique posts from your business. The more loyal and engaged a social media fan is, the more valuable they are to your business. This is why it is crucial to keep your posts and content quality high. Don’t worry about quantity, quality reigns supreme.
47% of Americans on Facebook say that the social site has the greatest influence on their purchase behavior. With this stat alone, it is clear that social media strategies are critical to targeting your audience, engaging your social followers and increasing sales.