According to a recent TravelClick survey, many hotels will begin to integrate booking engines through their Social Media profiles. This seems to be natural evolution from where the hospitality industry is currently, offering up a often one sided booking option through platforms such as Priceline, Hotwire, Orbitz, etc. to a two way conversational approach by integrating the same platforms on social media. For hotels that are considering this strategy, an active and engaged social media presence is ever more important. No fear though, because social media growth and marketing strategies will be a become that much easier with the addition of a Wavespot unit.
Increase in Digital Presence and Track Growth
By offering free in-room WiFi through a Wavespot hotspot, hotels and motels can see their presence on Facebook and Twitter grow with little effort. When a guest chooses to connect to the network, they will be asked to log-on using their credentials and to either “Like” the brand page on Facebook, or “Follow” the brand page on Twitter. This connection is then broadcast to that guest’s entire social graph, allowing the brand’s message to reach hundreds, even thousands of potential future guests. Coupling this with Wavespot’s powerful Social CRM platform, will give marketing managers tools to track growth and quantify the ROI in social media.
Ability to Send Deals Through Facebook
Custom Deals, Dealsharing, and C2C Marketing are all very powerful features of that come with Wavespot. Managers are able to minimize vacancies by creating custom deals that guests can claim and share on social media. By offering incentives, such as a “free night of stay” for every friend who books a night through these custom deals, current guests can become powerful brand ambassadors, spreading the brand’s message to all of their friends.
Sponsorship of Hotspot
Finally, hotels can minimize or even eliminate the very expensive cost of bandwidth by finding hotspot sponsors to cover this cost. For example, a local restaurant can sponsor the hotel’s hotspot for a specific period time, routing the likes and follows on to their page and encouraging visitors to dine with their restaurant while staying at the hotel. The specific times where this message will be shown is entirely customizable and up to the managers and based on individual partnerships.
With WiFi now a standard amenity in the hospitality industry and social media marketing becoming more important day by day, Wavespot is the perfect solution for those early adopters in the hotels industry who have committed to the growth of their brand. Please visit our hospitality industry page to learn more and contact us to get setup with your very own unit.
