In a recent study (and info graphic) published by VerticalResponse, a provider of self-service marketing tools, revealed that more and more nonprofits are investing more time and money in social media to augment their marketing strategies. By conducting a survey of 123 nonprofit organizations that work with VerticalResponse, researchers concluded the following: Non-profits are investing more time…
Happy New Year! In term of restaurant trends, 2012 proved to be a pivotal year as more and more businesses concentrated heavily on online marketing to increase brand awareness and to boost sales. While some major chains such as Dominos and Papa Johns focused more on their already well established online ordering and promotion platforms, others such…
There is no question that branding is extremely important to large corporations, but it is something that many small and medium sized businesses often don’t pay much attention to. This frequently leads to problems because customers have a hard time distinguishing between your brand and your competitors. Branding is more than just your logo; it…
In a recent study conducted by Twitter and Compete, researchers attempted to analyze the impact of retail messaging on the social network on consumer’s visitation and purchasing habits. What they discovered was that Twitter is a great way to for retailers of all verticals to communicate their messages and that consumers who were exposed to such retail messaging where much…
Building the image of a brand, and informing your target audience about the products and services you have to offer, is a daunting task in itself. It becomes all the more challenging in the absence of thousands and millions of dollars to spend on advertising campaigns, and giveaways for innovative contests. Is money everything? Isn’t…
What would a customer usually do while waiting for her beauty treatment at a salon? Strike up an idle conversation with one of the employees, or with another customer. She could also pick up one of the old magazines and get updated on stars’ romantic interests. Or maybe fish out her Kindle from her purse…
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