Cafes are not just about catching up with friends, it’s also about getting out of that office or out of the house; getting a break from routine life to give the mind a quick refresher.
For the solitary customer who visits a café to get some uninterrupted time to finish work, free Wi-Fi at the local café is an added incentive to catch a coffee break while sending out those pesky emails.
For a group of friends, free Wi-Fi makes their get-together at the cafe even more fun. They can compete with each other through online games, check out the latest app that everyone is talking about, or gossip over the Facebook profile of that hot guy from class.
When customers come to cafes they are there to catch a break to pep up a dull or bad day. And offering them free Wi-Fi makes their break all the more fun. It doesn’t take them more than a few minutes to log on to Facebook and ‘like’ the Café’s page. If it means free Wi-Fi they will be more than happy to spare those few seconds.
Considering each customer would have an average of 200 friends on Facebook, those few seconds from each customer would help broadcast updates about the café’s products & services to hundreds of potential customers on Facebook. Knowing that this café is a place their friends or family choose to spend time, some of these potential customers are sure to drop by to experience the food and service for themselves.
Facebook is one of the most popular social networking sites. Most people are almost constantly logged on to it through their computers, laptops or mobile phones. Facebook has become a way of life where people are always connected to their friends and family through updates, photos and chats. Using Facebook to create awareness about a business means reaching a tremendous number of potential customers out of which a significant number are likely to give the service a try.
It also gives clients a chance to create a database of their customers to better understand them. This enables them to know the kind of food and beverages their customers like, and the kind of food and beverages they would like the café to introduce. They would better understand their customers’ expectations from their service, or if their customers have any grievances so that action can be taken to fix it. The café can also build a loyal set of customers by giving them special offers, free coupons, etc.
If a customer comes to a café which offers his favourite food and beverages, gives him perfect service and allows him step back from the hectic pace of his life for a short while, what more could he ask for? And to top it all he also gets to use the internet for free!